Description

This course covers methods, processes, key tactics and tools used when conducting accurate and efficient online marketing research. The importance of data gathering, statistical information, survey techniques, sample analysis, predictions and data collection are examined. The course also covers reporting and research design as well as understanding valuable research tools and techniques.

Course Prequisites

High school graduation or equivalent; or 18 years of age. A written essay from the student explaining the reasons for interest in the program and how the program can assist the student to meet future goals.

The minimum level of English language proficiency is one of the following:

● English 12- minimum final grade “C” or Cornerstone Placement test – Level 5. (This placement test uses the Placement Evaluation Package Interchange 3 Third Edition and passages second edition from Cambridge.)

Learning Objectives

Upon completion of this course the successful student will be able to:

● Market analysis
● Customer acquisition
● Pricing strategies and objectives
● Advertising and social media marketing
● Websites and internet management
● Managing marketing channels and supply chains

Course Outline

Module 1- Introduction to Accounting Fundamentals – The students will Understand the basics of managerial accounting and the role of globalization and the lean business model in influencing managerial accounting and the importance of professional responsibility. 10 hours/total

Module 2 – Cost Concepts – Understand cost classification by behaviour, cost classification by traceability, cost classification by relevance and cost classification by function. Students will be prepare financial reports. 10 hours/total

Module 3 -Cost Behaviour: Analysis and Use – Understand cost behaviour and analyze and estimate costs and compute contribution margin and income. 10 hours/total

Module 4- Budgenting. Understand the concept of budgets and prepare each component budget of the master budget. Develop budgeted financial statements from the component budgets of the master budget. Understand the budgeting process and the role of the beyond budgeting model. 10 hours/total

Module 5 – Report and Project Closure – Reaching a goal is not the end of the project. A Project Manager needs to finalize the project properly and provide the accurate documentation. The Project Manager will have to make sure that the project gets accomplished within time and budget and with the highest quality. 10 hours/total

Teaching Methods

Approach:
In this workshop course that combines in-class and online activities, students prepare assignments with the guidance of instructors.
Creativity:
Project-based group participation: at least two assignments will be presented orally.
Judgment:
Students will prepare at least four written assignments in traditional and digital genres such as reports, letters, brochures, email, and webpages, and deliver one professionally related informative oral presentation

Required course materials

● Business a Changing World, O.C. Ferrell, G.Hirt, L. Ferrell, S.
Iskander, P. Mombourquette, Fifth Canadian Ed, 2014
ISBN: 978-0-07-133883-7
Publisher: McGraw Hill Education
Connect with Smart book online access
● Cases in Marketing Management
Richard Ivey School of Business, D. Baak, Pittsburg State
University, Edited by K. Clow, University of Louisiana at
Monroe, 2009 ISBN 10: 9781412996037
Publisher: Sage Publications
● Global Marketing a Decision–Oriented Approach
S. Hollensen, third Ed., 2001
ISBN: 0-273-67839-6
Publisher FT Prentice Hall, Pearson Education

Virtual classes video conferencing platforms using (Skype &Zoom)

Electronic Resources

● Going global while thinking local: The Management Accounting Magazine Colman, Robert CMA Management;
Dec 2003/Jan 2004; 77, 8; Canadian Business & Current Affairs Database pg. 53
● Go to www.marketingpower.com (the AMA’s official Web site) and look for the Dictionary in the site’s Resource Library.
● Fraser’s Canadian Trade Directory (www.frasers.com) Canadian Business