Description

Welcome to the World of Entrepreneurship!

This course is designed to equip you with the knowledge, tools, and strategies to succeed in the dynamic world of entrepreneurship. Whether you’re aspiring to launch your own business, innovate within an existing organization, or understand the entrepreneurial process, this course provides a comprehensive foundation for achieving your goals.

You’ll explore essential topics like opportunity recognition, creativity, and innovation, as well as the strategic frameworks that turn ideas into scalable businesses. Delve into the intricacies of business planning, financial management, marketing, and securing investors. Gain insight into real-world entrepreneurial success stories, learning practical lessons from global industry leaders.

By the end of the course, you’ll have a deep understanding of the entrepreneurial mindset, the ability to craft and execute a business plan, and the skills to navigate challenges in building and scaling ventures. Whether you’re just starting your journey or looking to refine your approach, this course is your gateway to entrepreneurial success.

Key Learning Outcomes:

1. Develop an entrepreneurial mindset and understand the critical role of entrepreneurs in society.
2. Learn how to identify opportunities, craft a compelling value proposition, and create a sustainable business model.
3. Master the art of business planning, including financial forecasting, marketing strategies, and operational frameworks.
4. Gain practical insights into attracting investors, structuring deals, and leveraging support networks.
5. Explore real-world case studies to understand the challenges and successes of prominent entrepreneurs.
6. Build the confidence and skills needed to launch, grow, or innovate within a business.

Curriculum:

1. Chapter 1: Entrepreneurs and Society
2. Chapter 2: A Framework for Entrepreneurship
3. Chapter 3: Developing Creativity and Understanding Innovation
4. Chapter 4: The Environment for Entrepreneurship
5. Chapter 5: Entrepreneurial Strategies
6. Chapter 6: The Business Plan
7. Chapter 7: Marketing the New Venture
8. Chapter 8: Foundations of New Venture Finance
9. Chapter 9: Securing Investors and Structuring the Deal
10. Chapter 10: Support Networks for Small Businesses and Entrepreneurship in British Columbia, Canada
11. Chapter 11: Creating the Organization
12. Chapter 12: Buying an Existing Business
13. Summary and Revision of Key Concepts in Entrepreneurship
14. Final Exam

Course ID: GBM 105

* This course is part of the Global Business Management Program (GBM).