Description

Welcome to the World of Marketing!

This course is your gateway to mastering the art and science of marketing, the cornerstone of every successful business. Whether you aspire to build a career in marketing, launch your own brand, or enhance your strategic decision-making skills, this course will equip you with the tools and insights to thrive in today’s competitive marketplace.

You’ll dive deep into core marketing concepts, including market research, segmentation, and targeting. Explore the marketing mix, learn how to craft compelling strategies for pricing, promotion, and distribution, and understand the growing importance of digital marketing in reaching and engaging audiences. Real-world case studies will bring theory to life, helping you connect classroom knowledge to practical applications.

By the end of the course, you’ll be able to design and implement effective marketing strategies, analyze market trends, and create value for customers while driving business success. Whether you’re a beginner or looking to refine your skills, this course provides a solid foundation and prepares you to excel in the dynamic world of marketing.

Key Learning Outcomes:

1. Master the fundamentals of marketing and the principles of the marketing mix.
2. Learn to analyze market environments, identify opportunities, and evaluate competitors.
3. Develop customer-focused strategies through segmentation, targeting, and positioning.
4. Understand the impact of digital transformation and advanced tools like AI in marketing.
5. Gain practical skills in creating and managing promotional campaigns, pricing strategies, and brand development.

Curriculum:

1. Chapter 1: Introduction to Marketing
2. Chapter 2: Strategic Marketing: An Overview
3. Chapter 3: Environmental Factors
4. Chapter 4: Marketing Research
5. Chapter 5: Segmentation
6. Chapter 6: Products, New Product Development, and Innovation
7. Chapter 7: Price and Pricing Strategy
8. Chapter 8: Promotion
9. Chapter 9: Place
10. Chapter 10: Analyzing Competitors and Competitive Advantage
11. Chapter 11: Targeting, Positioning, and Brand Strategy
12. Chapter 12: Brand Equity and Valuation
13. Chapter 13: Advanced Topics in Marketing
14. Chapter 14: Ethical Issues and Future Trends in Marketing
15. Final Exam

Course ID: GBM 104

* This course is part of the Global Business Management Program (GBM).