Description

Welcome to the World of Strategic Business Management!

This course is designed to provide you with a comprehensive understanding of how organizations craft, implement, and evaluate strategies to achieve long-term success in a competitive marketplace. Whether you aspire to lead in a corporate setting, launch your own business, or simply deepen your understanding of strategic decision-making, this course equips you with the tools and insights needed to excel.

You’ll explore the foundations of strategic management, from understanding the importance of vision, mission, and goals to assessing organizational performance and analyzing the external environment. We’ll dive into proven frameworks such as SWOT analysis, Porter’s Five Forces, and the CAGE framework, along with cutting-edge approaches to innovation and business-level strategies. You’ll also learn how ethical leadership and corporate governance ensure sustainable success in today’s globalized economy.

By the end of the course, you’ll be able to evaluate strategic opportunities, craft actionable plans, and execute them effectively while maintaining a strong ethical foundation. This course offers a perfect balance of theory and real-world applications, making it ideal for aspiring managers, entrepreneurs, or professionals aiming to enhance their strategic skills.

Key Learning Outcomes:

1. Understand the strategic management process and its role in achieving organizational goals.
2. Master essential frameworks such as SWOT, PESTEL, and Porter’s Five Forces.
3. Develop skills to assess organizational performance and achieve competitive advantage.
4. Learn how to design, implement, and monitor effective business strategies.
5. Explore the role of innovation and entrepreneurship in maintaining market relevance.
6. Gain insight into corporate governance, ethical leadership, and social responsibility.
7. Build confidence in applying strategic principles to real-world business scenarios.

Curriculum:

1. Chapter 1: Mastering Strategy
2. Chapter 2: Assessing Organizational Performance
3. Chapter 3: Evaluating the External Environment
4. Chapter 4: Synthesis of Strategic Issues and Analysis
5. Chapter 5: Business-Level Strategies
6. Chapter 6: Innovation Strategies
7. Chapter 7: Competing in International Markets
8. Chapter 8: Executing Strategy through Organizational Design
9. Chapter 9: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility
10. Chapter 10: Conclusion: The Essence of Strategic Business Management
11. Final Exam

Course ID: GBM 102

* This course is part of the Global Business Management Program (GBM).