Description

Customer service is, at root, a sales activity. This course teaches the fundamentals of sales, in particular the role of relationship selling within the context of delivering memorable and effective customer service.

Course Prequisites

High school graduation or equivalent; or 18 years of age. A written essay from the student explaining the reasons for interest in the program and how the program can assist the student to meet future goals.

The minimum level of English language proficiency is one of the following:

● English 12- minimum final grade “C” or Cornerstone Placement test – Level 5. (This placement test uses the Placement Evaluation Package Interchange 3 Third Edition and passages second edition from Cambridge.)

Learning Objectives

Upon completion of this course the successful student will have reliably demonstrated the ability to:

1. Explain the importance of the sales function to an organization’s success.
2. Identify ways to sell as a profession, emphasizing the history, careers, rewards, and duties of the professional salesperson.
3. Demonstrate preparation for relationship selling by using the important elements of buyer behaviour and applying the background information used to develop sales presentations.
4. Employ the relationship selling process from prospecting to follow-up applying current best practices in sales strategies, approaches, and techniques.
5. Understand the different types of sales jobs and identify the keys to a successful selling career in various sales environments.
6. Use social media as a tool to increase customer engagement and build a market.

Teaching Methods

Virtual lectures/ In class
Case studies
Industry interviews
Projects and reports
Presentations

Required course materials

PowerPoints Created by Instructors PDF, Blogs, Articles and YouTube Videos.
Virtual classes video conferencing platforms using (Skype & Zoom)