Description

Welcome to the World of Business Communication!

Effective communication is the cornerstone of success in today’s fast-paced, interconnected business environment. This course is designed to provide you with a comprehensive foundation in business communication, equipping you with the skills and strategies to convey ideas clearly, build strong relationships, and drive results in any professional setting.

You’ll explore the essentials of both written and oral communication, learning how to craft compelling messages, deliver impactful presentations, and navigate complex interpersonal dynamics. From mastering business writing and presentations to understanding the nuances of intercultural communication, this course covers the full spectrum of skills needed to excel in the workplace.

By the end of the course, you’ll be able to write professional emails and reports, lead engaging meetings, deliver persuasive speeches, and adapt your communication style to diverse audiences and contexts. Whether you’re preparing to launch your career or enhance your leadership potential, this course is the perfect step toward becoming a confident, effective communicator.

Key Learning Outcomes:

1. Master the principles of clear and professional business writing.
2. Develop and deliver impactful presentations to inform and persuade.
3. Enhance interpersonal communication skills to build trust and resolve conflicts.
4. Learn strategies for effective teamwork and leadership communication.
5. Understand intercultural communication dynamics and adapt to global audiences.
6. Gain confidence in handling challenging conversations, such as delivering negative news or managing crises.

Curriculum:

1. Chapter 1: Effective Business Communication
2. Chapter 2: Delivering Your Message
3. Chapter 3: Understanding Your Audience
4. Chapter 4: Effective Business Writing
5. Chapter 5: Writing Preparation
6. Chapter 6: Writing
7. Chapter 7: Revising and Presenting Your Writing
8. Chapter 8: Feedback in the Writing Process
9. Chapter 9: Business Writing in Action
10. Chapter 10: Developing Business Presentations
11. Chapter 11: Nonverbal Delivery
12. Chapter 12: Organization and Outlines
13. Chapter 13: Presentations to Inform
14. Chapter 14: Presentations to Persuade
15. Chapter 15: Business Presentations in Action
16. Chapter 16: Intrapersonal and Interpersonal Business Communication
17. Chapter 17: Negative News and Crisis Communication
18. Chapter 18: Intercultural and International Business Communication
19. Chapter 19: Group Communication, Teamwork, and Leadership
20. Final Exam

Course ID: GBM 100

* This course is part of the Global Business Management Program (GBM).